Growthify is a goal-specific personal finance tracker designed to help users set savings targets; e.g., emergency fund, travel, major purchases and stay on track through simple progress tracking and budgeting support. The project focused on making financial planning feel less overwhelming by keeping the interface clean, motivating, and easy to navigate. My role covered the core UI/UX workflow: I defined user requirements and conducted user interviews to gather feedback on needs, habits, and pain points around goal tracking. I then translated those insights into wireframes and an interactive prototype in Figma, iterating key screens and flows—such as goal setup and progress visibility—based on what users found confusing or useful.

• User interviews taught me how to turn opinions into clear, testable requirements
• Designing a goal-first flow showed me that motivation comes from visibility and small progress wins
• Iterating in Figma reinforced that good UI is about removing friction, not adding screens